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  1. Facebook Watch is growing but still dwarfed by YouTube

    Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform's ever-changing character.

    On Thursday, Facebook gave its most detailed look at the size of Watch, the video offering it launched in 2017 to get people to watch longer form programming. Facebook said its 75 million daily viewers spend 20 minutes on average every day on Watch videos, and there are 400 million people who visit Watch each month for at least a minute. That makes Watch a sprout compared to YouTube, which has 1.9 billion monthly viewers and claims 60 billion minutes a day of view time across the service.

    Jim Nail, a researcher with Forrester, wasn't impressed by Facebook's numbers, saying "20 minutes is a minimal amount of time." The time spent suggest that Watch has not quite turned into a destination for committed viewing, and is likely similar to other Facebook video viewing habits.

    Continue reading at AdAge.com

  2. The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline for the Ad Age A-List Awards is on Tuesday, Dec. 18 at 5 p.m. EST. (Creativity Awards have a bit longer, until Jan. 8).

    What people are talking about today

    The U.K.'s advertising watchdog no longer wants to see ads that show a man struggling to put a diaper on a baby, or a woman unable to park a car. Starting in June, such ads will no longer be permitted. The Advertising Standards Authority, or ASA, says it wants to "prevent advertising from including gender stereotypes that are likely to cause harm or serious or widespread offence."

    Continue reading at AdAge.com

  3. Howie Mandel: 'I censor myself more than I ever have'

    Howie Mandel has got himself one heck of a deal. The hit gameshow he hosts, "Deal or No Deal," returned to a new network, CNBC, for a new season last week after a nearly 10-year hiatus. Next month, "America's Got Talent," for which he serves as a judge, returns to NBC with "The Champions," featuring the winners and near-winners of previous seasons battling it out in what Mandel calls an "Olympics of talent": only the best. Meanwhile. he's been honing his stand-up set on the road.

    Ad Age caught up with Mandel, who has recently been outspoken about the havoc that political correctness has played on comedy. He shared his thoughts on hosting gameshows which a generation ago he says would have been career suicide and the perils of social media. This interview has been edited for brevity and flow.

    I was a fan of yours as a kind growing up in the '80s. Do you ever go back and watch your stuff from then? You have a totally different on-stage persona now.

    Continue reading at AdAge.com

  4. Starcom wins Fiat Chrysler media account in North America

    Fiat Chrysler Automobiles has tapped Publicis Groupe's Starcom to take over its North America account the latest of many agency shifts among major auto brands in recent months. The incumbent is Interpublic Group of Cos.' UM.

    FCA confirmed the selection of Starcom as its new lead media and social media agency in the region in a statement Thursday.

    Ad Age first reported the news of the review in May, when FCA said it was requesting quotes for its media agency services as part of a bid process that would include UM.

    Continue reading at AdAge.com

  5. Streaming services outpace linear TV production for the first time

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    Continue reading at AdAge.com

 

 

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