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Ad Age - Latest News
  1. Pinterest files for IPO as battle for digital ad dollars escalates

    Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter.

    The visual search site could list toward the end of June, said the person, who asked not to be identified as the details aren't public. No final decision has been made on the IPO plans, they said.

    A representative for Pinterest declined to comment.

    Continue reading at AdAge.com

  2. Google will show opioid disposal sites in maps searches

    Alphabet Inc.'s Google will show drug-disposal locations on its Maps program, an effort to help people get rid of unused opioids and prevent drug abuse.

    The internet-search giant has joined with U.S. government agencies and drug-store chains like CVS Health Corp. and Walgreens Boots Alliance Inc. to pinpoint places where patients can drop off leftover medication. Google searches such as "drug drop off near me" will bring up locations from a database of 3,500 sites in seven states as part of the pilot program. That number will grow as the program expands, Google said Thursday in a blog post.

    Opioid abuse now accounts for more deaths in the U.S. than car crashes or firearms, and much of the problem stems from legally prescribed drugs that are used by family members or friends of patients. By making it easier for people to safely get rid of unused prescription drugs, the company hopes to stop them from getting into the wrong hands.

    Continue reading at AdAge.com

  3. Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years

    Horizon Media is aiming for more than half of its ad deals to be guaranteed on actual business outcomes, rather than the standard age and gender demographics, within the next three to five years.

    To this end, Horizon is introducing a new agency, Big, that will operate under a 100 percent performance-based model, says Horizon CEO Bill Koenigsberg. This means Horizon will only get paid if it's media deals effect business outcomes, like driving website traffic or test drives of a car.

    "We want to change the currency of the entire marketplace to business outcomes," Koenigsberg says.

    Continue reading at AdAge.com

  4. The Dems have a branding problem

    Time magazine's latest issue, on newsstands tomorrow, arrives with an amusing cover illustrationlook at all those wannabes!but the story inside has a serious message: The Dems have a branding problem.

    In "The Biggest Field Yet. No Frontrunner. A Divided Base. Welcome to the 2020 Democratic Primary," Molly Ball and Philip Elliott write,

    The party's very identity is up for grabs, as a vast and historically diverse crop of candidates brings big, new ideas to a demanding, divided base. "The Democratic Party is going through a very large transformation," says party operative Simon Rosenberg, who's backed the winning candidate in every primary since 1988 but has no favorite this time. "The era of Clinton and Obama is ending and ceding to a new set of dynamics. A new Democratic Party is being forged in front of our eyes."

    Continue reading at AdAge.com

  5. Watch the newest ads on TV from Wingstop, Cottonelle, Burger King and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

    A few highlights: Wingstop, the restaurant chain, says that it's "where flavor gets its wings." Cottonelle serves up another in a series of spots that address "down there care"this one focusing on Cottonelle Flushable Wipes. And in a Boost Mobile ad, a family of four keeps "glitching" because of their current inadequate cellular data plan (i.e., it's time for them to switch to Boost Mobile).

    Continue reading at AdAge.com

 

 

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